Monday, March 03, 2008

Bajaj

Like most of us in the age group of 40 and above, I once admired Bajaj like heaven on earth. Not anymore.
It is all about the un-innovative mindset. e.g., we hardly saw any change in the Bajaj autorickshaw models during its 30-40 years of history.
We cant blame only Bajaj for that. We Indians value the managers more than the designers while the Japanese (and Koreans now), value a designer as much as a manager. Even if a designer is valued in India, he or she needs to be in the R&D cell aligned to their managers and as a result all the creative mindset elsewhere in the organization have no role to play.
Well, you can easily beat a tumhara Bajaj.

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